[Case Study Details]
CeleCor Therapeutics – Building an Investor-Ready Digital Presence
[Case Study Details]
CeleCor Therapeutics – Building an Investor-Ready Digital Presence
Client
CeleCor Therapeutics
Industry
Biotech / Pharmaceuticals
Service
Strategic Project Management, Digital Project Delivery
Duraction
2022
Overview
CeleCor Therapeutics, a biotech company pioneering prehospital heart attack treatments, required an investor-focused website for their lead drug, zalunfiban. The challenge was to communicate highly technical medical information in a clear, credible, and compelling way for potential investors, cardiologists, and industry partners.
Goals
To guide the project, we focused on delivering a solution that would both meet immediate communication needs and provide long-term value for the client. The goals included:
Create a professional, science-driven website to support fundraising and partnerships
Create a professional, science-driven website to support fundraising and partnerships
Create a professional, science-driven website to support fundraising and partnerships
Simplify complex medical concepts for a non-scientific audience
Simplify complex medical concepts for a non-scientific audience
Simplify complex medical concepts for a non-scientific audience
Deliver a CMS-enabled platform scalable for future growth
Deliver a CMS-enabled platform scalable for future growth
Deliver a CMS-enabled platform scalable for future growth
Ensure compliance with biotech communication standards
Ensure compliance with biotech communication standards
Ensure compliance with biotech communication standards
Approach
As Project Manager, I coordinated cross-functional teams to translate scientific data into a clear digital presence. The phased approach included:
Discovery & Planning: Defined audience needs, site goals, and core messaging framework
Discovery & Planning: Defined audience needs, site goals, and core messaging framework
Discovery & Planning: Defined audience needs, site goals, and core messaging framework
Content & Design Integration: Simplified medical data into accessible investor-facing storytelling
Content & Design Integration: Simplified medical data into accessible investor-facing storytelling
Content & Design Integration: Simplified medical data into accessible investor-facing storytelling
Website Development: Oversaw site architecture, UX design, and responsive build on a scalable CMS
Website Development: Oversaw site architecture, UX design, and responsive build on a scalable CMS
Website Development: Oversaw site architecture, UX design, and responsive build on a scalable CMS
Launch & Support: Managed QA, training, and ensured stakeholder alignment at each milestone
Launch & Support: Managed QA, training, and ensured stakeholder alignment at each milestone
Launch & Support: Managed QA, training, and ensured stakeholder alignment at each milestone
Results
The result was a polished, investor-ready website that positioned CeleCor as a credible player in cardiac innovation, supported clinical storytelling, and enabled ongoing engagement with investors and partners.
Final Thoughts
This project highlights the value of strategic project leadership in biotech communications, where clarity, compliance, and storytelling must align. By bridging science and business goals, the website became a cornerstone for CeleCor’s growth and investment efforts.
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Project management & operations that scale with you
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution
Gain a steady partner who bridges strategy and execution
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution
Gain a steady partner who bridges strategy and execution