[Case Study]
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
[Case Study]
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Organization
CeleCor Therapeutics
Industry
Biotech / Pharmaceuticals
Service
Digital Project & Product Delivery
Period
2022
Overview
CeleCor Therapeutics was developing zalunfiban — a prehospital heart attack treatment — and needed a digital presence capable of supporting investor conversations, cardiologist engagement, and industry partnerships. The science was real. The stakes were high. The challenge was translating dense clinical data into a website that non-scientific investors could read, trust, and act on.
The Challenge
Biotech communications sit at a difficult intersection: scientific accuracy is non-negotiable, but investor audiences need clarity, not complexity. Too technical and you lose the room. Too simplified and you lose credibility with clinicians. The site also needed to be CMS-enabled and scalable, and every claim required review against biotech communication compliance standards.
What I Did
Led a discovery and planning phase to define the target audience, site architecture, core messaging framework, and the line between investor-facing and clinician-facing content
Managed content and design integration — coordinating between Wondros creative and strategy teams and CeleCor's scientific leadership to produce accessible investor-facing storytelling without sacrificing accuracy
Oversaw site architecture, UX design, and responsive development on a scalable CMS built to grow as the clinical program advanced
Managed QA, stakeholder alignment at each milestone, and launch readiness — ensuring every approval gate was cleared before go-live
Held the coordination layer between clinical, creative, and business stakeholders across the full engagement
Results
CeleCor launched with a polished, credible digital presence purpose-built for investor and partner engagement. Complex cardiac science translated into clear, accessible stakeholder communication. Zero compliance incidents. A CMS platform CeleCor could manage and scale independently.
The site became a core asset for CeleCor's fundraising and partnership conversations — a foundation for investor confidence at a critical stage of development.
Final Thoughts
If you're delivering work where the audience, the accuracy, and the approval chain all have to align — and where getting it wrong has real business or reputational consequences — this is the kind of PM leadership I provide. I manage the intersection, not just the timeline.
This engagement was delivered via Wondros, where I led project delivery.
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Need a Senior PM to bring structure to the work?
Need a Senior PM to bring structure to the work?
Clarify scope, deliverables, timelines, and ownership
Organize projects, backlogs, workflows, and reporting
Support QA/UAT, launch readiness, and stakeholder communication
Need a Senior PM to bring structure to the work?
Clarify scope, deliverables, timelines, and ownership
Organize projects, backlogs, workflows, and reporting
Support QA/UAT, launch readiness, and stakeholder communication