[Case Study Details]
MSAA – Creating a Digital Hub for MS Treatment Education
[Case Study Details]
MSAA – Creating a Digital Hub for MS Treatment Education
Client
Multiple Sclerosis Association of America (MSAA)
Industry
Nonprofit / Healthcare
Service
Digital Project Management
Duraction
2022
Overview
The Multiple Sclerosis Association of America (MSAA), a nonprofit dedicated to supporting individuals living with MS, sought to expand its digital resources. The goal was to empower patients with a centralized, unbiased treatment guide that combined clinical expertise with real patient voices. This project aimed to make complex medical information accessible, trustworthy, and engaging.
Goals
The initiative focused on creating a comprehensive online treatment hub that was both informative and user-friendly. Key objectives included:
Develop a centralized, interactive resource within the MSAA website
Develop a centralized, interactive resource within the MSAA website
Develop a centralized, interactive resource within the MSAA website
Present treatment options in clear, accessible language supported by video content
Present treatment options in clear, accessible language supported by video content
Present treatment options in clear, accessible language supported by video content
Integrate expert insights from physicians alongside patient testimonials
Integrate expert insights from physicians alongside patient testimonials
Integrate expert insights from physicians alongside patient testimonials
Ensure the platform was visually engaging, easy to navigate, and scalable
Ensure the platform was visually engaging, easy to navigate, and scalable
Ensure the platform was visually engaging, easy to navigate, and scalable
Approach
As project manager, I led coordination between MSAA, creative teams, and medical experts to bring the treatment hub to life. My responsibilities spanned planning, execution, and delivery. Key efforts included:
Establishing a clear roadmap, timeline, and quality checkpoints for delivery
Establishing a clear roadmap, timeline, and quality checkpoints for delivery
Establishing a clear roadmap, timeline, and quality checkpoints for delivery
Managing the production of 38 videos featuring physicians and patients
Managing the production of 38 videos featuring physicians and patients
Managing the production of 38 videos featuring physicians and patients
Overseeing UX design and content integration to ensure accessibility and clarity
Overseeing UX design and content integration to ensure accessibility and clarity
Overseeing UX design and content integration to ensure accessibility and clarity
Implementing a technical maintenance plan to keep content current and compliant
Implementing a technical maintenance plan to keep content current and compliant
Implementing a technical maintenance plan to keep content current and compliant
Results
The MSAA Ultimate MS Treatment Guide launched as a groundbreaking online resource — the first of its kind in the U.S. for multiple sclerosis. It continues to provide patients with critical tools to make informed decisions about their care.
Final Thoughts
This project demonstrated the impact of combining digital project management with mission-driven healthcare communication. By bridging creative, technical, and clinical teams, we delivered a resource that continues to empower the MS community with clarity, trust, and accessibility.
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Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
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Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
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Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
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Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
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Project management & operations that scale with you
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution
Gain a steady partner who bridges strategy and execution
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution
Gain a steady partner who bridges strategy and execution