[Case Study]
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
[Case Study]
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Organization
Wondros Health
Industry
Public Health / Digital Health
Service
Digital Project & Product Delivery
Period
2022
Overview
Clinical trial participation in the U.S. is chronically low — not because patients don't want to participate, but because the information is inaccessible. ClinicalTrials.gov is a database built for researchers, not patients. Wondros Health set out to change that: a plain-language digital platform that matched patients and caregivers with relevant trials and gave research sponsors a way to tell their story to a broader audience.
The Challenge
The core tension was technical and human at once: how do you take a government database of thousands of trials and make it feel like something a scared caregiver at midnight can actually use? The platform had to work for both ends of the experience — the patient searching for options and the sponsor trying to reach the right participants. Accessibility, equity, and plain-language communication weren't nice-to-haves. They were the product.
What I Did
Coordinated research into patient needs, caregiver behavior, and accessibility barriers — translating findings into product decisions and content strategy
Led the development of plain-language trial descriptions and an information architecture designed for non-clinical users
Oversaw design and build of editorialized sponsor pages — giving research organizations a way to communicate about their studies beyond clinical data
Managed smart search functionality development to surface relevant trials based on patient-specific inputs, not database logic
Coordinated across 10+ internal staff and 3 external vendors through planning, build, and launch
Delivered CMS handoff and documentation so the team could manage and update independently
Results
The platform launched as a free, accessible resource — the first of its kind designed explicitly for patients and caregivers rather than researchers. It increased visibility for sponsor organizations while giving patients a path to participation that didn't require a medical degree to navigate.
Final Thoughts
If your project is trying to make something complex feel simple — without losing the complexity underneath — I understand what that delivery looks like. It requires coordination, clarity of purpose, and a team that stays oriented to the end user from kickoff to launch.
This engagement was delivered via Wondros, where I led project delivery.
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Need a Senior PM to bring structure to the work?
Need a Senior PM to bring structure to the work?
Clarify scope, deliverables, timelines, and ownership
Organize projects, backlogs, workflows, and reporting
Support QA/UAT, launch readiness, and stakeholder communication
Need a Senior PM to bring structure to the work?
Clarify scope, deliverables, timelines, and ownership
Organize projects, backlogs, workflows, and reporting
Support QA/UAT, launch readiness, and stakeholder communication