[Case Study Details]
Global Technology Events – Embedding Research & Operational Excellence at Scale
[Case Study Details]
Global Technology Events – Embedding Research & Operational Excellence at Scale
Organization
Fortune 100 Technology Company
Industry
Technology / Events
Service
Strategic Project Management & Digital Business Management
Period
2023 – 2025
Overview
A global technology company’s developer and enterprise conferences—spanning tens of thousands of in-person and digital attendees—required more than standard research support. These multi-program initiatives needed an operational backbone capable of managing overlapping workstreams, budgets, and deliverables at scale.
As Senior Project Manager & Operations Lead (with Indigeno), I provided hands-on project leadership and the operational clarity needed to consistently capture, synthesize, and activate attendee insights across multiple event cycles.
Goals
The engagement aimed to:
Deliver comprehensive pre-, during-, and post-event attendee experience (AX) research.
Deliver comprehensive pre-, during-, and post-event attendee experience (AX) research.
Deliver comprehensive pre-, during-, and post-event attendee experience (AX) research.
Establish program-level operations to coordinate multiple research workstreams.
Establish program-level operations to coordinate multiple research workstreams.
Establish program-level operations to coordinate multiple research workstreams.
Optimize budget and resource allocation for the program each quarter.
Optimize budget and resource allocation for the program each quarter.
Optimize budget and resource allocation for the program each quarter.
Build continuity and scalability across multi-year event research initiatives.
Build continuity and scalability across multi-year event research initiatives.
Build continuity and scalability across multi-year event research initiatives.
Approach
My dual role combined strategic project management with operations leadership, ensuring research activities were delivered seamlessly and aligned with broader business goals.
Key steps included:
Program Oversight — Maintained quarterly roadmaps, budgets, and program timelines across multiple concurrent projects.
Program Oversight — Maintained quarterly roadmaps, budgets, and program timelines across multiple concurrent projects.
Program Oversight — Maintained quarterly roadmaps, budgets, and program timelines across multiple concurrent projects.
Research Leadership — Coordinated qualitative and quantitative attendee studies, including focus groups, surveys, and in-field interviews.
Research Leadership — Coordinated qualitative and quantitative attendee studies, including focus groups, surveys, and in-field interviews.
Research Leadership — Coordinated qualitative and quantitative attendee studies, including focus groups, surveys, and in-field interviews.
Stakeholder Alignment — Facilitated weekly program meetings and executive reporting to keep leadership informed and engaged.
Stakeholder Alignment — Facilitated weekly program meetings and executive reporting to keep leadership informed and engaged.
Stakeholder Alignment — Facilitated weekly program meetings and executive reporting to keep leadership informed and engaged.
Operational Infrastructure — Established repeatable processes for planning, reporting, and cross-team collaboration to ensure long-term scalability.
Operational Infrastructure — Established repeatable processes for planning, reporting, and cross-team collaboration to ensure long-term scalability.
Operational Infrastructure — Established repeatable processes for planning, reporting, and cross-team collaboration to ensure long-term scalability.
Results
Through structured project management and operational leadership, the events research program achieved:
Final Thoughts
This engagement demonstrated how pairing research operations with program-level project management creates not only stronger insights but also scalable systems that enable long-term organizational success. By embedding structure into a complex events research program, I helped transform scattered workflows into coordinated, repeatable, insight-driven operations.
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Project management & operations that scale with you
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution
Gain a steady partner who bridges strategy and execution
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution
Gain a steady partner who bridges strategy and execution