[Case Study]
Global Technology Events – Embedding Research & Operational Excellence at Scale
[Case Study]
Global Technology Events – Embedding Research & Operational Excellence at Scale
Organization
Fortune 100 Technology Company
Industry
Technology / Events
Service
Strategic Project Management & Digital Business Management
Period
2023 – 2025
Overview
A global technology company’s developer and enterprise conferences—spanning tens of thousands of in-person and digital attendees—required more than standard research support. These multi-program initiatives needed an operational backbone capable of managing overlapping workstreams, budgets, and deliverables at scale.
As Senior Project Manager & Operations Lead (with Indigeno), I provided hands-on project leadership and the operational clarity needed to consistently capture, synthesize, and activate attendee insights across multiple event cycles.
Goals
The engagement aimed to:
Deliver comprehensive pre-, during-, and post-event attendee experience (AX) research.
Establish program-level operations to coordinate multiple research workstreams.
Optimize budget and resource allocation for the program each quarter.
Build continuity and scalability across multi-year event research initiatives.
Approach
My dual role combined strategic project management with operations leadership, ensuring research activities were delivered seamlessly and aligned with broader business goals.
Key steps included:
Program Oversight — Maintained quarterly roadmaps, budgets, and program timelines across multiple concurrent projects.
Research Leadership — Coordinated qualitative and quantitative attendee studies, including focus groups, surveys, and in-field interviews.
Stakeholder Alignment — Facilitated weekly program meetings and executive reporting to keep leadership informed and engaged.
Operational Infrastructure — Established repeatable processes for planning, reporting, and cross-team collaboration to ensure long-term scalability.
Results
Through structured project management and operational leadership, the events research program achieved:
Final Thoughts
This engagement demonstrated how pairing research operations with program-level project management creates not only stronger insights but also scalable systems that enable long-term organizational success. By embedding structure into a complex events research program, I helped transform scattered workflows into coordinated, repeatable, insight-driven operations.
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Project management & operations that scale with you
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution
Project management & operations that scale with you
Keep projects on track with clear timelines, budgets, and reporting
Streamline digital operations so teams and tools work seamlessly
Gain a steady partner who bridges strategy and execution