[Case Study]
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
[Case Study]
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Organization
Advance Velocity / NIL Live
Industry
Sports Technology / App Platform
Service
Digital Project & Product Delivery
Period
2025 - 2026
Overview
NIL Live is a Name, Image & Likeness platform connecting college athletes with financial supporters. When I was brought in as PM and Delivery Lead through Advance Velocity, the project had already cycled through one agency — one that, it later emerged, had been showing the client demo videos while the actual product looked nothing like what was described. The client arrived burned, mistrustful, and anxious. The project had no backlog, no requirements document, no source of truth, and no QA framework.
My engagement was Phase 2: POC to MVP, subcontracted through Advance Velocity.
What I Inherited
No JIRA board — the full epic and story structure had to be built from scratch
No product requirements document, no sitemap, no user journeys
No QA standards, no acceptance criteria, no definition of done
No single source of truth linking requirements to design to development
A client who had already been deceived by a prior agency and was primed for conflict
A complex tech stack: Zoho CRM, Next.js portal, Stripe payments in, PayPal payouts, Make.com automation, Vercel, Firebase
What I Built from Zero
Complete JIRA epic and story structure — written from scratch with acceptance criteria, using AI-assisted drafting and stakeholder inputs
Full Confluence space: PRD-Lite, system flows, user journeys, QA standards, sitemap, decision log, RAID log
Payments Guide — produced from a raw call transcript, approved by agency leadership, delivered to client unchanged
Project Reference Index — mapping information across Google Drive, JIRA, Figma, Slack, GitHub, Vercel, Zoho
QA Coverage Reset — defining required devices, browsers, and mandatory user journey testing after original QA methodology was found to be insufficient
Systems and Access Matrix and Technical Configuration Notes as launch readiness deliverables
What CJC Delivered
Jira epic and story structure
Confluence documentation hub
PRD-lite and system documentation
User journey and sitemap documentation
Issue prioritization framework (P0–P3)
QA/UAT process reset and coverage standards
Payments documentation
Systems & Access Matrix
Technical Configuration Notes
Client handoff and CMS/Zoho training support
Results
NIL Live launched. The platform — a full college athlete NIL marketplace with supporter wallets, Stripe payment processing, PayPal payouts, Zoho CRM integration, a custom CMS, and athlete and supporter portals — went live. CMS and Zoho admin training was delivered. Contract wrapped May 2026.
The agency lead offered a direct reference at the close of the engagement and flagged future work actively. The relationship was intact. The client had a working product.
Final Thoughts
Most PM case studies document success under good conditions. This one documents what happens under bad ones. I was brought in mid-stream, into a situation designed to fail, with a burned client, an under-resourced team, and a scope that had never been formally defined. I documented the risks in writing on day one. I raised them repeatedly. I built the structure that should have existed before I arrived. When a critical failure surfaced mid-delivery, I named it clearly, reset the framework, and kept the project moving.
If you're an agency or prime contractor who needs a subcontracted PM who can walk into complexity without flinching — someone who will build the scaffolding if it isn't there, communicate clearly when things go sideways, and stay focused on getting the work out the door — this is what that looks like.
View more selected project delivery work
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Federal COVID Response: Mobilizing a National Health Campaign
Stood up 30+ localized campaign landing pages during a live federal health emergency — with no existing playbook and a national public health deadline.
Clinical Trials Guide: Launching a Patient-First Clinical Trials Platform
Coordinated 10+ internal staff and 3 external vendors to launch the first plain-language clinical trials platform designed specifically for patients and caregivers — not researchers.
CeleCor Therapeutics: Building an Investor-Ready Digital Presence
Delivered an investor-ready biotech website translating complex cardiac science into clear, credible stakeholder communication — zero compliance incidents.
MSAA: Creating a Digital Hub for MS Treatment Education
Helping MSAA build the first nationwide digital hub for treatment education, combining expert insights with patient voices.
Indigeno: Establishing operations for growth
Built the operational systems, governance, and delivery templates that helped a growing consultancy manage complex client work with more consistency and visibility.
NIL-Live: Building Delivery Infrastructure for a Multi-System Platform Launch
Inherited a mid-stream platform build with no backlog, no requirements, and no source of truth — and delivered a full NIL athlete-supporter platform with payments, CRM, and multi-portal architecture.
Global Technology Events: Embedding Research & Operational Excellence at Scale
Sustained a multi-year attendee experience research program spanning tens of thousands of participants across multiple event cycles — zero missed delivery cycles.
Need a Senior PM to bring structure to the work?
Need a Senior PM to bring structure to the work?
Clarify scope, deliverables, timelines, and ownership
Organize projects, backlogs, workflows, and reporting
Support QA/UAT, launch readiness, and stakeholder communication
Need a Senior PM to bring structure to the work?
Clarify scope, deliverables, timelines, and ownership
Organize projects, backlogs, workflows, and reporting
Support QA/UAT, launch readiness, and stakeholder communication